PPC Norwich – Google Ads Management

PPC Services designed to maximise your return on investment. Affordable Google Ads campaign set up & management. PPC Audit & optimisation.

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Pay Per Click Services

Are you looking for a Norwich PPC Company to help you set up and run a profitable online pay per click campaign using Google Ads? Then we can help. With over 10 years experience in delivering optimised PPC campaigns we can set up and manage a profitable campaign maximising your budgets.

PPC offers a direct and immediate source of traffic to your website. Normally our clients combine a PPC campaign alongside an Organic SEO strategy to maximise their search saturation.  An optimised Google Ad campaign can bring real returns to your marketing spend by targeting visitors as they are searching for your products or services online.

We concentrate on getting the most out of your budget by constructing campaigns that are highly targeted. We work with your budget and search out profitable keywords that can generate you real business.

PPC Process


PPC stands for Pay Per Click. PPC is the process used to show an advert within the search engine results pages for a targeted keyword or phrase. It has an immediate effect of driving traffic to your website, and you control what budget you spend on a monthly basis.

You can find more about Google Ads here.

We do not carry out any PPC Campaigns for a client without understanding the business model and its customers. Our experience shows that a business owner has an inside view of their products and services and not always what their customers are actually searching for online.

A solid keyword research allows us to check competition levels, buyer intent, and to look for easy wins with long tail phrases that can be achieved at a lower cost per click which in return maximises your budget spend.

There are lots of different acronyms that you will here when it comes to paid advertising. Below are just a few and an explanation as to what they are:

PPC (Pay Per Click) – An advert created to target search terms that when visitors click on it you are charged a certain amount for that click.
CPC (Cost Per Click) – The amount it costs you when somebody clicks your ad.
CTR (Click Through Rate) – The percentage of people who click on your ad after seeing it.
CPM (Cost per thousand impressions) – The price you pay when your ad has been displayed 1000 times.
CPA (Cost Per Acquisition) – The price that a set conversion has cost you.

Get a full detailed list of Google ad acronyms.

Costs vary depending on the size of each campaign. If you are targeting lots of different products and services the more work will be required to carry out the keyword research, ad writing and target page optimisation. We do however specialise in Google ads for small business as we understand that initial budgets are usually tight and we help you build the campaign as it becomes more profitable.

We currently manage campaigns that spend only £100 per month through to others that run at £15000 per month total ad spend. If you would like to find out how we can help with your PPC please get in touch.

Signing up to Google ads is relatively straight forward. You go to Google Ads Sign up page and create an account. You will be asked at this stage for card and billing details and a monthly budget that you would like to spend. You can then either share your account with us and we can take it from there or you can create your own campaigns and go it alone. The choice is yours.

If you decide to go it alone and set up your own campaigns we can take a look at it for you to make sure that it is set up correctly and offer you advice on how it can be improved.

PPC Process

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